The history. The business. The lessons students can use.
01From the DJ Booth to the Boardroom
From mobile DJ at 19 to nightclub owner at 22 and record company founder at 25. Discover how creative talent becomes ownership and opportunity.
What students take away
Connect your skills to a business opportunity and take calculated risks.
Optional workshop activity
Outline how a personal skill or creative interest could become a business.
02West Coast Hip Hop Before N.W.A.
Explore the DJs, dancers, parties, venues, and creative communities behind West Coast hip hop before gangsta rap became its dominant public image.
What students take away
Understand the cultural roots behind the artists and sounds you know today.
Optional workshop activity
Discuss how media coverage shapes which parts of cultural history are remembered.
03Hip Hop Entrepreneurship
Promoting Your Brand and Surviving the Game. Lessons in promotion, audience building, relationships, and reinvention across decades of industry change.
What students take away
Build a clear brand message and identify your next promotional move.
Optional workshop activity
Develop a simple brand message and one practical step to reach your audience.
04Being the Godfather of West Coast Hip Hop
Artist development, label creation, relationships, innovation, and taking a chance on potential. Hear the work behind building a cultural movement.
What students take away
Recognize talent, build creative partnerships, and develop artists.
Optional workshop activity
Work through a talent development or creative partnership scenario.
Choose a 45 minute presentation plus 15 minute Q&A for $500, or a 60 minute presentation plus 30 minute Q&A for $750. Workshop adaptations include an exercise agreed in advance within the presentation time.
Not Without Alonzo
Put the story in their hands.
Companion reading for courses, campus discussions, student organizations, and emerging entrepreneurs.
Other quantities are available by quote. Book prices exclude shipping and applicable tax. Shipping is quoted and billed separately. Contact Lonzo before ordering if you need a delivered total or institutional purchase order.
All four topics use the same virtual rates. The $500 format includes 45 minutes of presentation and 15 minutes of Q&A. The $750 format includes 60 minutes of presentation and 30 minutes of Q&A. Workshop activities are agreed in advance within the presentation time. In person appearances and travel are quoted separately. Requested dates require confirmation by Lonzo.
Let’s make history together.
Planning a course session, campus event, or book discussion? Let’s build a program around your students.